Nurturing Innovation

Nurturing innovation

Over our 25+ year history we’ve worked closely with our suppliers to help them find routes to market, develop their brand and improve their practices. This is because we all have to work together to build a more sustainable food and farming system.

To celebrate all of the amazing talent we have in and around Bristol, we shine the light on some of the innovators you can find in store today. We know that setting up an innovative business can be a challenge, so these stories should provide inspiration to everyone thinking of turning their kitchen-table idea into a going concern, and hopefully encourage many more to go against the grain.

Our owner/founder Phil Haughton, innovator and pioneer of the organic movement, founded Better Food in 1992. He started his organic veg box scheme in Bristol knowing that people wanted better from their food – now he is responsible for three organic stores and cafes in Bristol, as well as being actively involved in countless projects in Bristol and the Chew Valley.