What to buy at Better Food: Just for Christmas, we stock Cracknell’s geese, ducks and larger chickens, and jars of goose fat for perfect roast potatoes.
At a small farm in Somerset founded by his father more than 50 years ago, Jeff Cracknell raises poultry to supply individuals and small businesses in the local area. Using traditional methods, he encourages his flocks to range freely over his 9-acre smallholding. Reared for 7-9 weeks, his birds are fed a strictly non-GM diet as well as gleaning from the farm’s pastures. This slower rearing, with freedom to roam and glean, gives Jeff’s geese, ducks and chickens time to develop unparalleled flavour and texture, and to grow big enough to feed a crowd in the festive season.
Mission and values: Cracknell’s approach to rearing animals has remained the same for over half a century, farming sustainably, with high animal welfare, sourcing local resources and labour. Of his farm, Jeff says:
“We have never wanted to build an empire, but have aspired instead to earn a reasonable living in an honourable way.”
Location: Langport, Somerset, TA10 (29.3 miles to Better Food)
We love them because… Cracknell’s take no shortcuts in rearing their exceptional birds. Their traditional and unchanging values fit perfectly with our own and we’re always happy to see them return to our shelves each Christmas.