What to buy at Better Food: Sustainably caught tinned fish.
Fish4Ever prioritise small scale fishers, working exclusively with fishers using low impact methods to catch fish without damage to the seabed and wider marine environment, and catching sustainable quantities. The targeted methods their fishers use lead to near-zero bycatch (and no discard), and they commit to avoid all known risks of illegal fishing, or of catching juvenile fish or endangered species.
Their thorough approach to sustainability extends beyond the sea – they’re the only canned fish brand in the UK that sources exclusively organic land ingredients, whilst working with small boats allows them to ensure that fishers are paid and treated fairly, and that money returns to the communities closest to the fisheries.
Every tin carries a code that can be traced back to the specific boat that made the catch.
Mission and values: Holistically supporting land, sea and people through sustainable fishing.
Location: Reading, RG6 (with fisheries across the world)
We love them because… We know we have total peace of mind when it comes to Fish4Ever, not just because of their cast-iron fishing policies, but because we know that the company was founded on its principles and continue to engage with NGOs and experts, campaigning for better practice in the industry and making sustainable fish more accessible.