What to buy at Better Food: Skin-loving soaps, haircare and oils that don’t harm your skin or the environment. We stock a huge range of Wild Sage + Co’s products, from cinnamon and shea soap, to rosemary and lavender shampoo bars and argan oil beauty balm, they’re simple and all derived from ingredients found in nature.
Mission and Values: Their aim is to impact the environment as little as possible, simplify skin care and provide a good honest product that their customers can rely on. Reducing waste has been core to their mission from the very start, so they always aim to keep their packaging to the bare necessity and use biodegradable and recyclable materials wherever they can.
Wild Sage believe that it is important to keep within your means and take up only as much as is needed. With that in mind, they keep their business small enough to make everything they do from their countryside cottage, and remain a family business.
Location: Wild Sage Cottage, Hoarwithy, Herefordshire, HR2 6QU (33 miles from Better Food).
We love it because… All of their products are hand-made, natural and cruelty free. They don’t contain any parabens, sls, artificial colours or fragrances. The variety of natural ingredients smell incredible and we love the simplicity of their packaging.