Below is an overview of our Better Food sourcing principles that guide our approach to sourcing, giving you a picture of what drives us and our general direction of travel.  Click each of the icons to discover more detail about some of the policies we have in place to put these principles into action.

In practice, the huge range of products we sell means that the decisions we make about what to stock is a balance between all of these principles. We use our values, common sense, and the needs of our customers and our business to make the best sourcing choices we can. We’re not perfect, and there’s always more to learn – often from you! If you’d like to talk about any of our policies, please get in touch.