Sustainability and sourcing


Meat, Fish & Poultry

We’re proud of the quality and diversity of our meat, fish and poultry offering. Where possible we source products locally and visit producers at least once a year. This ensures we work together to fulfil our quality control and food safety expectations. Because Better Food believe in healthy and humane conditions for livestock that preserves wildlife and natural habitats we prioritise organic. If a product is non-organic, we’ll require assurance on the animal welfare standards, animal feed and the provision of truly free-range habitats. And where fish are concerned, we source from small UK fisheries or sustainable fish farms with high welfare standards.

Find out what organic means here.


Organic fruit and vegOrganic fruit and vegetables are the star of the show at Better Food. We aim to offer the best organic fresh produce available, favouring seasonal and local whenever possible. Also, we tackle industry food waste by offering class 2 produce (aka ‘wonky veg’) and use items past their prime in our cafés. Over 75% of our produce is supplied by Local CSA (Community Supported Agriculture) The Community Farm. They work with local growers from the surrounding areas, and offer therapeutic programmes and apprenticeship scheme for vulnerable adults.

Find out more about our suppliers here.

Health, Bodycare and Gifts

Whether its for supplements, toiletries or gifts, we prefer to stock items that are certified Organic, are vegan friendly and traded fairly. This means not only do you avoid harmful chemicals – including preservatives – but your purchase cares for producers and does no harm to animals.

Additionally, we support local artists and makers. Particularly if their work has limited environmental impact, trades fairly and has ethically sourced materials and processes. You can find these items in the gift section of our St Werbughs branch.

Click here to meet our health and bodycare team.

Environmental Impact

To reduce our impact on the environment, we work collaboratively and continually review our practices. So, for instance, we avoid buying air freighted stock and unite producers to share deliveries. We also prefer suppliers packaging to be recyclable and plastic-free, as we sort delivery packaging ourselves and pay for it to be recycled. Unnecessary plastic use is something we are all concerned about.

Read what Councillor Martin Fodor has to say about plastics here.

Better Food Kitchens

Better Food Vegan BrunchBetter Food serve nutritious and locally sourced food – it’s so good that we’ve been awarded 4 Star status from Soil Association’s Organic Served Here Award. Our talented kitchen teams create quality meals to suit a diverse range of customer dietary requirements. We make many nearly all our products in-house, including delicious cakes – that are often gluten-free and vegan.

Internal Sourcing

We include internal purchasing in our policy to reflect the high standards that we expect of others. This means utilities are sourced from sustainable sources as well as the items we use day to day, such as cleaning products. Better Food banks with local business Triodos Bank, a leader in sustainable and ethical banking. While office waste is recycled or given to Children’s Scrapstore.