This rice is changing lives.

Say hello to NEW IBIS Rice. Founded by the World Conservation Society, IBIS are on a mission to produce rice and build a better, more sustainable world for endangered species, forests and farmers.

Every step of the process follows the strictest environmental standards. Farmers are paid a premium for their crops and as a result of becoming a part of the mission, forests and wildlife are protected. IBIS Rice has helped to preserve 500,000 hectares of forest, as well as 50 endangered species.

Enjoy fantastic savings across their range in store. SAVE £1 on 1kg packs of rice and SAVE 20% on rice cakes and cereals.